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PIXEL POP
Pixel Pop Blog
Your go-to source for the latest insights in social media advertising, marketing, and digital trends. Discover expert tips, industry news, and cutting-edge strategies to stay ahead in the digital world.


Digital Marketing Is Just Marketing Now: The Shift We Can’t Ignore
Marketing happens online. In 2025, digital marketing is marketing—learn why brands must embrace this shift or risk falling behind.

Shannon Lotka
Jan 32 min read


How a New Government Could Ignite Economic Growth and Boost Digital Advertising in 2025
2025 could be a golden era for digital advertising with pro-business policies, reduced regulations, and tax cuts boosting economic growth.

Shannon Lotka
Dec 2, 20242 min read


Black Friday and Cyber Monday 2024: Social Advertising Optimization Strategies
Boost holiday ROI! Optimize Black Friday & Cyber Monday campaigns with data-driven strategies across Meta, TikTok, LinkedIn, & more. 🔥📈

Shannon Lotka
Nov 8, 20242 min read


The Creative-First Approach: Rethinking Social Media Ad Campaigns for Today’s Algorithms
Learn how advanced algorithms make traditional funnels obsolete and why creative-first social media ads deliver better results in 2024.

Shannon Lotka
Sep 23, 20242 min read


Engage, Entertain, and Convert: The Role of Snapchat, TikTok, and X in Modern Marketing
Explore how Snapchat, TikTok, and X can enhance your brand’s marketing strategy with engaging, authentic, and viral content.

Shannon Lotka
Sep 6, 20244 min read


Combining Facebook and Google Advertising for Growing Businesses
Facebook and Google ads boost brand awareness and sales. Targeting, creative assets, and budget strategy are key for small business success.

Shannon Lotka
Jul 25, 20243 min read


The Power of Positive Reviews: Why Businesses Should Encourage Customer Feedback
Reviews are a powerful tool in your marketing arsenal. For more detailed insights and benefits, read our blog.

Shannon Lotka
Jul 24, 20243 min read
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