PIXEL POP
Services
Pixel Pop specializes in comprehensive digital marketing services, including Google Pay-Per-Click (PPC) Marketing, Social Media Advertising, creative development, paid advertising audits, and customized performance reports to optimize your brand's online presence and drive measurable results.
Google Pay-Per-Click (PPC) Marketing
PPC advertising can draw in fresh clientele and expand your business. This is achieved by boosting your brand's exposure to targeted demographics and guiding them to impactful pages aligned with your business objectives. I will audit your existing website, research, and develop a focused strategy aligned with your business goals.
Social Media Advertising
Social media advertising within Meta (Facebook and Instagram), LinkedIn, Pinterest, Reddit, Snapchat, and X will allow your brand to use broad, precise, remarketing, and experimental tactics to reach your target audience. For example, on Meta, we can target by location, demographics, behavior, interests, connections, and finally lookalike audiences that share characteristics of your existing user base.
We create optimized blog posts and landing pages that integrate seamlessly with your social media ads. Our content is crafted to engage your audience, drive traffic, and boost conversions, enhancing your campaigns across platforms like Facebook and Instagram.
Creative
Your advertising creative is about more than stunning images and videos. It's about strategizing, refining, and conceiving new approaches to supersede business goals. I'm happy to check out what you have in your creative library to make recommendations, and alterations, and even build net new assets for experimentation throughout digital channels.
Paid Advertising Audits
If your business currently has paid advertising efforts running or has conducted campaigns in the past, I offer a thorough audit of these efforts. This involves a deep analysis of your data to identify what worked well and where there were missed opportunities. I will provide a detailed report, highlighting both the positive and negative findings. The report will showcase campaign strengths and wins that we can capitalize on for future growth. On the other hand, I’ll pinpoint any inefficiencies or underperforming areas, offering actionable recommendations to minimize losses and boost performance moving forward.
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Together, we’ll refine your strategy by doubling down on what drives the best results, and I’ll suggest optimizations to ensure future initiatives are more efficient and cost-effective.
Landing Page Optimization (LPO) and Blog Post Creation
Transform your digital presence with strategically optimized landing pages and compelling blog posts designed to captivate, engage, and convert. Whether you’re launching a new campaign or enhancing your website's content, I create tailored landing pages that align with your marketing goals, driving action and maximizing ROI.
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Additionally, I craft blog posts optimized for SEO and audience engagement, helping your brand rank higher in search results and establish thought leadership in your industry. These services integrate seamlessly with your existing paid advertising and social media strategies, creating a cohesive and impactful user experience across all digital touchpoints.
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Customized Performance Reports
Using Google Looker Studio, I'll design visually appealing dashboards highlighting trends, anomalies, and opportunities. For more granular insights, I'll utilize pivot tables to break down data by various dimensions, providing a comprehensive view of performance across different segments. Summaries, key highlights, and recommended next steps will also be provided so we can continue growing and developing.
